On July 19, 2024, the Land and Property Sub Committee of the Evacuee Trust Property Board (ETPB) Government of Pakistan undertook a visit to Fateh Jang and Bagh Sardaran Rawalpindi. The visit highlighted an often-overlooked aspect of Pakistan's potential: its incredible promise as a global tourist destination.
The visit underscored immense possibilities. The Hindu Temple adjacent to the Judicial Complex in Fateh Jang stands as a testament to architectural brilliance and grace. Similarly, the Sojaan Singh Haveli in Bagh Sardaran is an architectural marvel that also captures the essence of interfaith harmony. This historic site houses a Hindu Temple, a Sikh Gurdwara, adjacent Mosques, and a Church—a remarkable example of coexistence ... and ... Structural Splendour.
A Land of Untapped Wonders
From the breathtaking landscapes of Northern Areas, Khyber Pakhtunkhwa, and Kashmir to the unspoiled beauty of Balochistan, from the enchanting deserts of Sindh and Thar to the diverse landscape and vibrant culture of Punjab, Pakistan is a treasure trove waiting to be explored. The country is home to spiritual heavens for Muslims, Hindus, Sikhs, and Buddhists, alongside ancient sites like Taxila, Mohenjo-Daro, Harappa, and many more, not forgetting the Mughal grandeur. Each of these places holds the promise of not just attracting tourists but also offering them an unparalleled spiritual and cultural experience with eternal ecstasy.
Learning from Global Examples
Reflecting on the success of other countries serves as a compelling reminder. Not far away from Pakistan, Central Asian states have, in just 25 years, restored their historical sites, transforming them into major tourist attractions visited by people from around the world. The question then arises: why can't Pakistan achieve similar success?
Overcoming Barriers to Success
To unlock this potential, several critical areas need attention:
Security and Safety: Ensuring a secure environment for tourists is paramount. Without a sense of safety, even the most beautiful sites will remain unseen.
Facilitation and Infrastructure: Developing robust infrastructure and providing facilitation arrangements will make travel and accommodation more comfortable for visitors. This includes transportation, lodging, and modern amenities.
Restoration and Preservation: Historical and religious sites require meticulous restoration and preservation. This effort needs collaboration from the government, international organizations, and philanthropists.
Promotion of Religious Tourism: ETPB should spearhead initiatives to create a welcoming environment for Hindu and Sikh religious tourism. Millions of potential tourists may be eager to visit these sites, offering significant economic benefits.
A Call to Action
The potential economic benefits of a well-organized tourism industry are immense. Many states generate billions of dollars through tourism, a feat Pakistan can undoubtedly replicate with its rich historical and cultural tapestry. The government should take initiative towards the promotion, presentation, restoration, and preservation of these wonders. Collaboration with the United Nations Alliance of Civilizations (UNAOC), tourism departments, philanthropists, and donors worldwide can be of great assistance.
Pakistan, with its rich cultural heritage and unparalleled historical sites, has the potential to become a beacon for tourists from all over the globe. It's time for all concerned to come together and realize this vision. The world is ready to embrace Pakistan; Pakistan needs to open its doors wide and welcome them.
Let's unlock Pakistan's potential and share our treasures with the world. The opportunity has been and is there to benefit from and enrich others spiritually and culturally.
Make Pakistan a global tourism haven.
Akhtar N Janjua
http://anjanjua.blogspot.com
https://twitter.com/IbneNawaz
1 comment:
Great !!
🥰🌹
Post a Comment